Praetura unites its five brands
20/10/2026
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SME lender Praetura is uniting its five brands to make it simpler to match UK SMEs with finance that genuinely meets their needs.
The move unites Kingsway Finance, Praetura Asset Finance, Praetura Commercial Finance, Praetura Invoice Finance and Zodeq under the Praetura name, bringing their specialist expertise and funding products into a single offering.
The unification is designed to simplify how businesses, brokers and introducers approach finance when the funding requirement is more complex, or requires a multi-product solution.
Based in the North West, with offices in Wilmslow and Blackburn, Praetura employs more than 150 people across the UK and has supported more than 10,000 businesses nationwide. To date, it’s deployed almost £2 billion to firms across sectors including manufacturing, construction, transport, healthcare, recruitment, retail and hospitality, with a current lending book of £650 million – which has grown five-fold since 2020.
The Praetura businesses have been operating as a group for a number of years, but the transition to a single brand - which will complete by the end of 2026 - underpins Praetura’s growth plans. This move will not affect relationships and arrangements with existing clients.
Chief Executive Peadar O’Reilly (pictured above) said, “As the financial services sector has evolved, UK businesses have gained access to an increasing variety of products and lenders. This evolution is largely positive, as it encourages lenders to innovate and develop their products and services, but it has also made access to finance complex and disjointed.
“Many SMEs are now burdened with facilities that solved a short-term problem, or were right for that moment in time, but do not necessarily set them up for stability and growth long term.
“We believe that a more solution-led approach to SME lending, where multiple products are available from a single funder, means we can align more closely with our clients’ needs, ensure we’re offering funding that sets them up for success and ultimately, change what’s possible for their business.
“Uniting the Praetura brands is the natural next step in enabling us to achieve this goal; it’s a project that we’ve been working on for a while, so we’re excited to share the news with our professional network, and to start 2027 as one Praetura.”
The transition will retain the Praetura name and logo, but will introduce a refreshed brand style and a single website at praetura.co.uk to replace the existing brand websites.
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