Societe Generale Equipment Finance (“SGEF”) in the United Kingdom has announced the creation of a new Office Equipment (“OE”) division within its Technology Finance activities, which is to be lead by Simon Rodway as Head of Office Equipment Channel. His key objectives are to set up and develop SGEF’s position in this market sector with dealers and manufacturers of Office Equipment and Telecoms Equipment.
Simon Rodway has spent the last 20 years working within the financing and leasing industry specifically within the technology OE market place and leading key vendor relationships. He has previously held senior leadership roles in a number of the major technology leasing companies where his experience has enabled expansion and growth of the business channels.
He joins SGEF at its Richmond UK office and brings a wealth of knowledge and experience to deliver a strong value proposition to the vendor technology market. On his appointment, Simon said, “I am delighted to accept this exciting new opportunity at Societe Generale Equipment Finance. My in-depth industry background in technology leasing and the reprographic market will definitely place us in a strong position to grow and expand into the small ticket flow market. . . Societe General Equipment Finance has the support infrastructure and appetite to develop new ways to fund assets and support products such as software and intangibles where other lessors tend to struggle.”