When you are asked about your technology needs, do you automatically think about what hardware and software is needed to get the job done? If that’s all you consider, you’re making a costly mistake.
Historically, technology has been centred on efficiency—help me do my job better and faster. Currently, however, the demands placed on technology also include developing new products, branching out into new markets, and being reactive to evolving market and customer demands.
The first step in developing a good technology strategy is to understand how your company creates value for your customers and the consistent challenges your organization faces. If you intend to grow your business, it’s important to invest in a scalable infrastructure. Taking this approach will prevent buying one-off, stop-gap solutions in favor of technology that comes with the flexibility and scalability your business needs to be successful.
The next step is to develop a clear technology strategy that encompasses your business goals. Too often, companies jump from one system or application to another without fully realizing the benefits of their technology.
Lastly, the key to making technology work for you is to take the time to learn it. All too often, people rush into using tools and technologies only to end up using a fraction of the optimum functionality.
In today’s competitive marketplace, customers have more options than ever before. The businesses that are responsive to their customers, anticipate their customers’ needs and tailor their business processes to best serve their customers gain a clear competitive advantage. That’s why it’s critical for businesses to understand the part technology can play in reaching these goals.
Technology encompasses both a cost of doing business and an opportunity to do more. So don’t just ask what can I do with my technology. Ask what can my technology do for me?
Read our ENGS case study (www.ltisolutions.com/engs) to learn more about how an industry leader is using technology to grow their business.